CareFirst WellBeing

CareFirst WellBeing^SM is your personalized digital connection to your healthiest life. Catering to your unique health and wellness goals, CareFirst WellBeing offers motivating digital resources accessible anytime, plus specialized programs for extra support.

Blue Rewards Program

Earn Rewards for completing healthy activities through CareFirst's exclusive Blue Rewards incentive program.

Earn $50

Consent to receive wellness emails and take the RealAge® assessment.

The RealAge assessment is a simple questionnaire that will help you determine the physical age of your body compared to the calendar age.

Must complete within 180 days of your effective date.

Earn $100

Select a primary care provider (PCP) and complete a health screening.

You can visit your PCP or a CVS MinuteClinic to complete the screening.

Must complete within 180 days of your effective date.

Earn $200

Participate in health coaching

Session 1 = $30
Session 2 = $70
Session 3 = $100

Sessions must be held 2–60 days apart and must be completed before end of benefit period.

Earn $25

Retake the RealAge® assessment.

If you earned the reward for taking the assessment initially, you can earn an additional reward for retaking it after 90 days.

RealAge answers must be updated or confirmed no earlier than 90 days after the original assessment, and before the end of the benefit period.

Specialized Programs

The additional support provided by these focused programs can help you take charge of your wellness goals with confidence.

Learn More

Health coaching

Get one-on-one confidential support from a personal health coach.

Lifestyle coaching
Support with stress management, healthy eating, and physical activity.

Disease management
Get help with managing a chronic or complex condition - support to understand your doctor’s recommendations, medications, and symptoms.

Tobacco cessation

Craving to Quit
A voluntary and confidential 21-day program, teaches you how to recognize and avoid tobacco cravings and habits.

Eating and living mindfully

Noom weight management
Noom’s personalized, psychology- based techniques will help you develop and maintain healthy eating patterns and physical activity habits.

Eat Right Now
This 12-month program combines neuroscience and mindfulness tools to help you identify eating triggers and ride out cravings to change eating patterns.

Financial well-being

SmartDollar
Uses engaging videos, expert tips, easy-to-use tools and a step-by-step plan to help you reach your financial goals—you’ll learn how to have better control over your money to make it work harder for you.

Additional Offerings

Blue365 discount program

Sign up for Blue365 to receive special offers from top national and local retailers on fitness gear, gym memberships, healthy eating options and more.